"It is not easy to change other's experience by language, behavior or thoughts. But I believe a thoughtful clothes can alter one's story."

YAM CHAN, an emotional and ad lib guy, not labeling himself as a fashion designer since he desires more to accomplish. YAM was born to be extraordinary. Live with rhythm, beats the life. He likes things ever-changing, except LOVE.

Love is the world for YAM, the origin of his inspiration. Love brings him everything. Love also pulls him to the hell from the heaven.

KOCHT means "is boiling" in German, aimed to remind himself to go. Pessimistic seems to be the direction, forming the basis of YAM's collection, where incidentally exhibit sexy, luxe, contrasted and incomplete esthetics. Emphasize one's characteristic with neat but exquisite silhouette.

YAM KOCHT FW2010 Collection is the first or may be the last collection presented by YAM. YAM may demonstrate his design by other title or product line in the future.

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